WILLIAMSBURG — Sole Provisions, a comfort footware retailer, announced that it will host a Grand Opening celebration at Merchants Square on Saturday April 30, and Sunday, May 1.
The store is located at 105 North boundary Street. The spot was once the site of a Shoester’s.
According to a release, “The Grand opening festivities will include giveaways, refreshments, raffles to win free products, and more.”
“Sole Provisions is a footwear retailer. We started off as one store in Long Island, New York in 1997. We really pride ourselves on the service that we offer,” said the Director of Operations at The Sole Provisions family of stores Dave Casamassa in a December interview with WYDaily. “It really started at that store. We were a classic sit-and-fit type of shoe store. We’d sit down, work with our customers, and listen to their needs. We do all the small little things that create a good footwear experience where our customers are walking out with great shoes that fit properly and shoes that are going to help support their lifestyle. Since then we’ve grown to multiple locations, but we’ve always sort of kept that foundation. That’s really what we’re trying to bring to the two stores that we’re opening up in Virginia.”
The Virginia Beach location is also hosting its grand opening celebrations on the same days as the Merchants Square location. The Virginia Beach location is located at the The Shops at Hilltop East.
The footwear store features brands such as Birkenstock, Brooks, On-Running, New Balance, and Vionic; amongst many other brands.
More information can be found on the Merchants Square website.
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