Katy Perry is launching a Summer Spring 2022 collection for footwear on Tuesday, March 29, 2022, via her eponymous label. This release will mark the relaunch of the Katy Perry Collections brand, after being first launched in 2017.
The Grammy-nominated singer retained ownership of the label from Global Brands Group and is set to release the debut collection with various footwear categories. The Spring 2022 collection will include a total of 19 styles which are either in beach-y or floral aesthetics.
The singer bought the company in July 2021, and became the sole owner and CEO of the eponymous label.
The new SS22 collection includes multiple footwear styles, including kitten heels, platform heels, loafers, sneakers, sandals, and wedges which are constructed with materials like PVC, canvas, and vegan leather. We can also find common patterns like, beach-y, gingham, and floral maintaining a whimsical, feminine and artistic essence.
In an interview with FN, Katy commented upon the upcoming collection through a phone call. She said:
For the upcoming collection, Katy Perry partnered with Selena McCartney, who is a footwear pro. She expressed her desire to keep the prices affordable for her fans. Starting with $39 flip-flop to $129 for high-end platforms. In a zoom interview with WWD, the Dark Horse singer talked about the pricing issues. She said:
The singer also spoke about her favorite item from the collection, the 'Kitten Heels', with seashell ornaments in gold. She described the gingham-patterned sandals and heels as "very cottage core."
She also mentioned PVC jelly sandals and said the spring collection is a mirror to her own playful personality.
The collection will be launched on the brand's new website, katyperrycollections.com, as well as, online at the Macy's, Belk, and Nordstrom in a retail price range of $39 to $129.
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